When you’re heading up a tech startup, you have a TON of things on your plate:
- Development
- Venture Capital
- Partners
- Marketing
- Customers
- Sales
- Channel
. . .I’d go on, but you are probably waaaaaaaay too busy to read a lengthy post about what you’re doing all day (and probably late into the night).
So why, then, are you killing yourself writing your own marketing copy?
Believe it or not, hiring a good writer does more than just get your Web site/case studies/blogs/whatever written better and faster than you could do it yourself―it can actually make a lot of those things on your to-do list easier as well.
Huh?
Yes. Check this out:
Venture Capital – Venture capitalists want to know that you’ve got your marketing sh*t together before they give up the goods. This means they need to see polished, professional copy that speaks eloquently and persuasively to your target audience, and demonstrates knowledge of that audience’s needs. This is not something you can just jot down in the back of a cab between meetings, folks.
Partners – No company wants to hitch its wagon to an organization that does not have strong, strategic messaging that aligns with or complements its own, and a consistent presence across all media. Do you really have time to stay on top of all that?
Marketing – This almost goes without saying. Your product marketing folks are probably in overdrive developing strategies to make your offering a huge success. Don’t think you can leave it at that, though. Stellar copy that weaves those strategies into content that engages and informs will drive the leads that can take your business to the next level.
Customers – Existing customers are one of your best gateways to NEW customers. If they are not receiving clear, consistent information from your company, and they have no way to develop a relationship with you online, you will literally be tripping over missed opportunities on your way to the water cooler tomorrow. . .
Sales – Does your sales team really have what it needs in order to sell to customers? What do their customers want―and need to hear? If you haven’t had time lately to chat with your peeps out in the field, your copywriter can. Finding out about what’s really important to your target audience can be a real game-changer for copy strategy overall. Being able to deliver the specific information your sales force needs in order to sell to customers is like gold.
Channel – These folks can be a bit self-centered; they want to know just what your offering is going to do for them―and really, can you blame them? After all, The Almighty Dollar does play into this relationship right from the get-go. If potential channel partners cannot see smart, strong branding and unique customer benefits upfront, they might simply not see the vast potential in selling your product for you.
Convinced? Now, step away from that keyboard and call a brilliant copywriter today. You’ll be glad you did.
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Tags: blogs, business development, case studies, CEOs, copywriting, marketing, sales, start-ups, writing
